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The Television money that is.
Whatever the reason for the decline of baseball participation by young African Americans, the cause for alarm in the halls of MLB is the loss of television revenue that follows. As MLB demographics have shifted more Latin I don't believe that has led to more Latin viewership. At least not enough to offset the loss of American Black viewership. Puerto Rico and Venezuela are not high dollar television markets. The Majority of people of Latin descent in the US trace their lineage back to Mexico, not Puerto Rico, The Dominican Republic or Venezuela. They feel no special cultural connection to Felix Hernandez or Robinson Cano and would rather watch soccer.
If Taijuan can become who we think he can be, he will draw higher TV ratings in LA per start than Felix can. That difference in money is what has MLB's attention.