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This has been a great primer in the finer points of baseball salesmanship.  It never occurred that DJ was the most sellable because of his draft pick and backstory, and not because he was better than Ji Man Choi and Kivilehan.  After noodling on this, it rings true.  
Every time you talk ball with a non-Mariner fan, he thinks the Mariners consist of Felix, Cano, Iwakuma, Rodney, and a bunch of nobodies.  Except, the discerning fans in Texas have evidently developed a cult aversion (like a cult following but opposite) to Kyle Seager.  They have a Kyle Seager hate club.  I like that.
But, back to the point.  When you bring up the Mariners to a non Mariners fan, Condor, Farquhar, Furbush, Medina Paxton and Leone are complete unknowns.  They have no star power or reputation.  These are some good ballplayers that have absolutely no national love.  Just like Kivelehan and Choi.  So sell high on DJ, and if they get some steak with all that sizzle, then so be it.