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He seems to have cultivated a lot of good Mariners leads in a very short amount of time.  My fave reporter is Shannon Drayer.  First, she has the mixed media thing down: It reminds me of a scene in Kung Fu:  Caine: "Some have mastered the crane technique, some the tiger, some the dragon style of Kung Fu.  It can take a lifetime to learn each style".  Pupil: "What is your style?" "I have mastered them all." With Drayer, its pretty rare to have a reporter who can effectively do a radio show, TV show, blog and tweet, all at the same time, and all on a daily basis.  Also, the team is a lot less guarded with Drayer than with other reporters.  
I liked reading Baker's stuff, but at some point, it seemed like he pushed the Mariners too hard and  management stopped working with him.  Quotes from Zduriencik to the Times seemed short and canned.  Meanwhile, at ESPN 710, Zduriencik and crew will do 20 minute radio shows whenever asked to.  
Incidentally, the Jemanji Q & A with Doctor Detecto is a fave SSI feature.  It would be terrible if it went away because Doc merged his personality or developed some modesty or something.  :)