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I don't think Zunino was called up to hit home runs. I think he was brought up out of desperation, probably more for defense than anything else, as you say. But, would we have called up Zunino if Jaso was there catching 4 of 6 games? John Jaso is a big part of why the A's are winning this year. Take a look at his numbers on Fangraphs. He has a 115 wRC+ and 1.2 WAR. By WAR, he's tied for 10th among major league catchers. Not too shabby. As for Morse and his injuries, while you may be correct that we didn't necessarily know that this would happen, the fact that they would pursue a player like that and view a player like Jaso as basically a spare part is an example of a very one-dimensional view of how to improve the team, i.e. get more dingers. It's also a view of a way to improve the team that doesn't work, as the win/loss totals make clear.
You can say that Ibanez has done his job, but he still isn't any good defensively in left field. The way he's being used essentially neutralizes his offensive contributions.