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But am not sure what my decision's going to be.  LOL.
Classic New York Times style guide is to let the reader know what you're saying as soon as possible - and there are clear benefits (and demerits) to that.  Leading with the punch line is more important when you're dealing with a general audience that is undecided as to whether they're going to read a particular article or not.  With you, I've got a captive audience.  Every other blog is defunct!
My style, in all modes of communication, is setup and punch line.  When the audience is in a bit of suspense, it can help the punch line land more heavily.  In the public speaking arena also, we get occasional complaints about having to work hard to understand where we're going ... but the size of audiences, results, etc. are where we want them to be, so .... 
In another blogging venue, a guy paying $40 an article fired me for burying the lead.  Another guy paying $150 an article swooned away and suffered the vapors at the, um, dramatic convention, signing us up to a series of contracts.  Most the folks with the checkbooks reacts quite well.  Your own vote is recorded along with the votes of those signing the checks ;- )
Of course, there are no absolutes - for the reader who wasn't even aware of a Percy Harvin trade, this article would have been particularly hard to deciper "above the fold."