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I like supplanting dominance with king just as much, but can't think of better. I think king implies that he has the power to do what he wants which makes friendly and loyal seem stronger and more rare a combination. The same holds true for dominance though, really.
Good suggestions for brands too.
That one word for SSI...Bloodless? Civil thoughtful discourse. Civil seems like the best word for that. I love Merks suggestion of thoughtful in that the double meaning applies fully. Discourse implies that there is a theme of conversation, which is sports although most often baseball.
I don't have any better ideas for the others than have already been said.