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Second year, reporters asked Buhner (I think) if the TV persona was real.
"Well, he's definitely a good kid. But all this stuff about Gee, I'm just happy to be in the big leagues? He knows exactly how good he is, and how good he's going to be."
Early on, Inside Pitch used to call him "Mr. Made for TV." The whole situation didn't work out so great for Seattle or ARod.
I dunno if I'd be that hard on Wilson, but ... it's kinda important to be real. The whole SSI community consists of people focused on substance rather than others' impressions.