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I'm surprised that could be such a blindspot for a team dedicated to C-the-Z. Seems they'd be constantly evaluating what gets results there, rather than continuing to bark up the wrong tree after a month of sub-par results.
Oh well. I have little room to complain, looking at the overall impact the current leadership has wrought. Let's see how they tweak things in the second half, both through in-house adaptation and fresh blood brought in.