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As you indicate DaddyO, every franchise in pro sports can be put on a continuum from "pull out all the stops, win this year" on the R over to a "be responsible, keep the powder dry, if we get a few breaks our way we'll contend" over on the L.
Chuck Armstrong and Howard Lincoln were an example of a far-L situation: we're going to be "responsible," and if we win that's great. Result: a soul-sucking top-down message that winning doesn't matter that much, and 12 losing seasons in 14 years (with the other two only just over .500).